Focus groups are part of the exploratory phase of a research plan, which provide a more personal and in-depth understanding of a targeted audience's attitude, perception and experience with specific issues. Experienced moderators typically lead these interactive discussions with small groups of selected participants. Insights gained from focus groups are often used in the development of quantitative research, which reveals the extent to which the thoughts and ideas of participants are held among a wider population.

When you need to go beyond the X's and O's of research, you can trust eBrain's professionally trained focus group moderators to get you the in-depth insights on issues impacting your business.