Focus groups can be a powerful tool. Whether you're using it as a method to evaluate products and gather they are often invaluable.

eBrain's staff of ACNeilsen Burke Institute trained research professionals can work with you to develop creative focus group methodologies for Consumer or Business-to-Business audiences to get you the answers you need.

The Moderator's Guide Development Process Briefly -

• Start with a thorough needs/requirements analysis
• Develop an "Outcome Summary" (ask us about this)
• Formulate questions, asides, and flow
• Anticipate the unexpected