eBrain's online focus groups, marry the dialogue-driven questioning of a focus group with the interactive, graphical functionality of the Internet to produce a completely unique research tool.
The moderator engages the participants with questions, often probing to uncover consumers' feelings, perceptions, and attitudes about a topic. Clients watch the group as it unfolds and have constant and immediate access to the moderator and other clients. Results are available immediately, enhanced by a powerful analysis engine.
eBrain online focus groups offer many advantages, including:
- Cost effective
- Quick turnaround
- Nationwide recruiting from a panel of over 1 million
- Ability to tap hard-to-reach audiences
eBrain offers you everything you need for a successful online focus group project. We will design the moderator’s guide, moderate the groups, and provide you with a rich analysis of the findings.
|