Enlist an experienced online qualitative research partner
Online focus groups extend the existing best practices of qualitative research, while adding new layers of efficiency and convenience. Having developed a tested methodology over the past year, eBrain is eager to show you how to maximize the effectiveness of online qualitative research.

Clarify your goals
eBrain will work with you throughout each step of the research process to guarantee that your objectives are met. Expect in-depth questions from our research team as we develop the best solution to achieve your goals.

Recruit the right participants
Recruiting is the most important part of qualitative research. eBrain will develop a screener questionnaire that will gather the ideal quantity and quality of participants. Drawing from a panel of over 1 million online respondents or using your own customer list, we will personally contact each participant to maximize participation in each group.

Create a compelling and engaging moderator's guide
Online qualitative research provides for engaging dialogue as participants can react to any Internet-based content. When creating the moderator's guide, eBrain assures a stimulating experience for the participants that will elicit deep and thoughtful responses.

View and participate in the groups
Unlike traditional groups, online focus groups allow both participants and clients to be anywhere with an Internet connection. While participants are unaware of outside observers, clients can interact with the moderator in real-time.

Analyze the results
eBrain's application provides for powerful analysis of the transcript by any imaginable metric. By including the non-verbal responses of the participants in the transcripts, the application allows for thorough and meaningful reporting.

Conduct follow-up research
By nature, qualitative research often creates far more questions than answers. Quantitative research is a natural next step to measure and validate the themes and ideas uncovered during the groups. As a full-service marketing research firm, eBrain will use the results of the groups to determine the best solution for your research question.