Introduction

eBrain Market Research, is proud to introduce its latest online longitudinal tracking study, "Buying and Using Technology, a Woman's Perspective".

"Buying and Using..." is the most comprehensive research study of its kind in the industry, and continues eBrain's commitment to provide superior research products for consumer electronics retailers, manufacturers, advertising agencies, product designers and marketing strategy firms.

Unlike other studies, "Buying and Using..." focuses on demographic and psychographic differences within the entire female demographic not just how women as a whole compare to men. The study will delve deeply into the differences among women along ethnic lines, and will provide a segment of men for comparison purposes.

Beyond tracking changes in demographic groups of women "Buying and Using..." will zero in on one to two hot technologies each quarter. Women will be asked to detail their desires and challenges when shopping for and using particular technology products and categories like digital imaging, wireless communications, home theater and computing products.

Please use the links above to find out more about this study and how eBrain can help you better understand your markets, customers and issues.